Use case
Strengthen underlinked product and collection hubs
Use Link Pilot underlinked hub suggestions to add inbound internal links to important Shopify products and collections.
Highlights
What you get out of this flow
Outcomes you can expect when you run this playbook on Shopify.
- Overview Score deducts 20% when products/collections sit below peer-median inbound
- Underlinked-hub rules plus 10% Confidence scarcity weight surface thin money pages
- Cap density with Settings limits so pages stay readable
Why hubs need inbound links
Collection and hero product pages concentrate commercial intent. If only thin category copy and theme grids point to them, supporting blogs and secondary products never reinforce the hub. Underlinking also leaves AI answer engines with fewer clear entity paths from educational content to the buy page.
How it works in Link Pilot
Overview → Underlinked highlights products and collections below the peer median inbound (at least one expected)—that bucket is 20% of Overview Score. Generators emit underlinked hub and missing commercial link suggestions alongside AI embeddings. Confidence adds a 10% link-scarcity weight for destinations that still need inbound, plus commercial-value weight (product/collection over article/page). You still review Why and edit anchors. Settings → Limits caps max links per content item and inbound per destination so you do not overstuff.
Example: bestseller PDP with two inbound links
A skincare bestseller has strong ads traffic but only two inbound body links from the brand story page. Overview marks it underlinked and Score shows the hub deduction. Link Pilot suggests six blog sources mentioning the ingredient; four sit at 81–89% Confidence (scarcity + commercial value + cosine).
The merchant approves those four (Growth Automation credits), keeping max links per article at five. After re-audit, inbound on the PDP clears the peer median and organic landing share rises over the next month alongside content refreshes.
Playbook
- Open Overview → Underlinked; focus on collections and top revenue PDPs.
- Confirm Settings limits (e.g. max 5 links per item).
- Generate suggestions; filter underlinked / commercial types.
- Approve only natural anchors that already appear in source copy.
- Apply a measured batch; re-check inbound counts on the hub.
- Schedule a monthly re-review when publishing new blogs.
What to measure
- Inbound body links to each hub
- Organic sessions to hub URLs
- Suggestion acceptance rate for underlinked types
