Use case
Buying guides and comparisons from your catalogue
Turn catalogue clusters into Shopify buying guides and comparisons with CopilotPost—4-credit long-form drafts you approve and publish as articles.
Highlights
What you get out of this flow
Outcomes you can expect when you run this playbook on Shopify.
- Commercial and comparison intent matched to ≥3 products when available
- 4-credit drafts for buying guides and comparisons
- Publish as Shopify articles with preview
Why guides convert research traffic
Shoppers comparing options need curated paths into your SKUs. Guides and comparisons turn catalogue depth into ranking and assist content—without inventing products you do not sell.
How it works in CopilotPost
Opportunities route to Write a buying guide or Write a comparison when catalogue matches support it. Accept → brief → draft (4 credits) → review sections → publish article.
Example: trail shoe comparison
A footwear store has three trail models without a comparison page. CopilotPost proposes a comparison with product cards. The merchant drafts once (4 credits), edits tone, and publishes.
Playbook
- Filter Opportunities for guide/comparison actions.
- Confirm product matches in evidence.
- Accept and review the free brief.
- Generate draft; edit claims against Brand rules.
- Preview and publish within weekly cap.
What to measure
- Organic sessions to new guides
- Assisted product views from guide links
- Credits spent per published guide
