Use case
Check traffic by country
Toggle organic and paid traffic by country in SEO Performance Monitor to see which Shopify markets move after catalog, content, or ads changes.
Highlights
What you get out of this flow
Outcomes you can expect when you run this playbook inside EShopSet on Shopify.
- Separate organic vs paid by country after launches
- Catch market-specific regressions within a few daily syncs
- Align SEO work with Markets / localization bets
Why country views matter
A US-heavy catalog change can look “flat” globally while DE or UK organic collapses—or while paid props up a weak organic market. Country toggles make those stories visible before finance asks why CAC spiked in one region.
How it works in EShopSet
In SEO Performance Monitor Overview, toggle organic and paid traffic by country. Compare before/after a Markets launch, translation push, or paid campaign. Pair with keyword reviews for locale-specific queries when you expand the tracked set.
Example: EU expansion
A brand opened Shopify Markets for FR and DE. Two weeks later, US organic was flat, but FR organic share rose from 4% → 9% of sessions while DE paid climbed without organic follow-through. The team prioritized DE collection translations and hreflang checks instead of more US blog posts—saving roughly a sprint of misallocated content time.
Playbook
- Snapshot country mix the day before a market or campaign change.
- After 3–7 daily syncs, compare organic vs paid by country.
- Flag any market with ≥5 percentage-point mix shift.
- For organic drops: check localized URLs and rankings for that market’s keywords.
- For paid-only growth: decide whether SEO should catch up or stay paid-led.
What to measure
- Organic session share by top 5 countries
- Paid vs organic ratio per market
- Keyword movement on market-specific terms
