Use case
Baseline your Shopify domain SEO
Baseline Shopify SEO in SEO Performance Monitor: set domain and locale, run the first sync, and read trust, traffic, rankings, and backlinks against plan limits (25–100 keywords).
Highlights
What you get out of this flow
Outcomes you can expect when you run this playbook inside EShopSet on Shopify.
- First sync establishes trust, traffic, and ranking baselines for your Shopify domain
- Track 25 / 50 / 100 keywords on Starter / Growth / Pro
- Competitor slots: 5 / 10 / 20 so peer sets stay intentional
Why baselining comes first
Shopify catalogs change weekly—new collections, metafield edits, theme swaps. Without a dated baseline, every ranking move looks like noise. A first sync freezes domain trust, organic/paid traffic mixes, keyword positions, and backlink signals so the next 7–14 days of Overview KPIs mean something.
Teams that skip this step often chase a single keyword drop while missing that three competitors gained 2–4 positions on the same cluster.
How it works in EShopSet
In Settings, set your primary Shopify domain, locale/market, and keyword/competitor limits for your plan. Save, then run the first sync from Overview. SEO Performance Monitor pulls domain-level trust and traffic, keyword positions, top pages (10 / 20 / 50 by plan), and backlink signals into tables you can revisit daily.
- Starter: 25 keywords · 5 competitors · 10 top pages
- Growth: 50 keywords · 10 competitors · 20 top pages
- Pro: 100 keywords · 20 competitors · 50 top pages
Example: apparel store launch week
A DTC apparel brand on Growth ($99/mo launch) tracks 42 commercial keywords (collection + product intent), 8 competitors, and reviews the top 20 organic pages after the first sync.
Day 0 baseline: domain trust score recorded, US organic share at ~61% of sessions in the traffic-by-country view, and 11 of 42 keywords sitting positions 11–20. That gives the merchandising team a concrete 2-week goal: move 5 of those 11 into the top 10 after collection copy and internal-link fixes—not a vague “improve SEO.”
Playbook
- Install the bundle and open SEO Performance Monitor → Settings.
- Confirm domain (apex or www consistently), primary locale, and plan limits.
- Seed the first 15–25 keywords: brand + top collections + 5–8 money product queries.
- Add 3–5 direct Shopify competitors you actually lose auctions/organic share to.
- Run the first sync; screenshot or note Overview KPIs for the date.
- Schedule a 15-minute review after the second daily sync to confirm data stability.
What to measure
- Share of keywords in positions 1–3 / 4–10 / 11–20 after day 0 vs day 14
- Top pages contributing ≥70% of organic clicks
- Competitor domains appearing on ≥30% of your tracked keywords
- Country mix shifts >5 percentage points after catalog or market launches
