Match plan limits to your store

Highlights

What you get out of this flow

Outcomes you can expect when you run this playbook on Shopify.

Starter $49 · Growth $99 · Pro $199 launch (per store / mo)
SEO 25/50/100 keywords · AI 10/50/100 · Sheets 1k/5k rows
Upgrade before you hit silent caps mid-campaign

Why limits are a use case

Outgrowing a plan mid-promotion means blocked keyword adds or truncated sheet syncs. Matching limits to catalog size and content ambition is part of daily ops—not an annual finance-only decision.

How it works in EShopSet

Compare limits on the pricing page:

SEO Performance Monitor: 25 / 50 / 100 keywords · 5 / 10 / 20 competitors · 10 / 20 / 50 top pages
AI Presence: 10 / 50 / 100 keywords
Data Sync: 1,000 rows (Starter) · 5,000 (Growth/Pro); hourly schedules from Growth

Example: right-sizing

A store with 3,400 active SKUs and 60 SEO keywords sat uncomfortably on Starter (1k sheet rows, 25 SEO keywords). Moving to Growth unlocked 5k rows and 50 SEO / 50 AI keywords—enough for a Q4 assortment without fragmenting across tools. At $99 launch vs stitching separate SEO + sheet tools, they estimated ~40–60% lower tooling spend.

Playbook

Count active SKUs / sheet rows needed.
Count SEO + AI keywords you truly review monthly.
Pick the lowest plan that fits with ~20% headroom.
Revisit before BFCM or major catalog expansions.
Don’t buy Pro “just in case” if Growth covers 5k rows and 50/50 keywords.

What to measure

% of plan caps utilized
Blocked actions due to limits (should be rare)
Cost vs prior point solutions