Use case
Refresh underperforming pages
On Growth+, CopilotPost detects traffic decay on published pages and suggests refresh opportunities so you can update articles with approval.
Highlights
What you get out of this flow
Outcomes you can expect when you run this playbook on Shopify.
- Growth+ performance sync and refresh detection
- Needs-update opportunities from click drop signals
- Same approval and weekly cap rules as new content
Why refresh beats only publishing new
Published guides decay as competitors update and seasonality shifts. Refreshing proven URLs protects equity better than endless new posts alone.
How it works in CopilotPost
Growth+ runs performance sync on CopilotPost-published items and opens refresh opportunities when clicks drop. Accept → brief → draft (often update article) → publish. Home can show a performance rollup.
Example: guide CTR drop
A winter guide published in November loses clicks in March. Refresh detection flags it. The merchant updates sections for spring SKUs and republishes under the weekly cap.
Playbook
- Confirm Growth (or Pro) plan limits include refresh detection.
- Review Analytics / Home performance widgets.
- Open refresh opportunities; accept priority URLs.
- Draft updates; preview; publish.
- Watch Analytics after 14 days.
What to measure
- Recovered clicks on refreshed URLs
- Refresh opportunities closed
- Credits per refresh vs new article
Growth+
Refresh detection
Update
Article opportunities
Approve
Still required
