Use case
Evidence-backed content opportunities
Connect catalogue and demand sources in CopilotPost, find ranked opportunities with evidence, and accept top items into free briefs.
Highlights
What you get out of this flow
Outcomes you can expect when you run this playbook on Shopify.
- Ranked opportunities with stored evidence (why this ranks)
- Catalogue gaps plus GSC, reviews, People also ask, and manual questions
- Accept to unlock a free brief before you spend credits on a draft
Why evidence beats blank-page blogging
Generic “write a blog” tools ignore your catalogue and search demand. Thin descriptions, missing FAQs, and unanswered queries pile up. Opportunities with evidence show merchants what to write next—and why—before credits are spent.
How it works in CopilotPost
After catalogue index, open Opportunities (or run Find opportunities). Each row includes evidence from sources you enabled. Accept an item to create a free brief; skip or reopen as needed. Rules-first scoring keeps rankings explainable.
Example: collection without a guide
A skincare brand indexes collections missing buying guides. CopilotPost ranks a “Winter barrier routine” opportunity with catalogue matches and related questions. The merchant accepts, reviews the free brief, then drafts when ready.
Playbook
- Install EShopSet and enable CopilotPost; finish catalogue sync.
- Connect Sources you care about (GSC CSV is available on all plans).
- Run Find opportunities; sort by score.
- Open evidence; accept 3–5 high-intent items.
- Continue in Content with free briefs.
What to measure
- Opportunities accepted per week
- % of accepts that reach published
- Coverage of thin catalogue gaps
