Map Search Console keywords as opportunities

Opportunities turns search queries into keyword-target suggestions—map a query to a destination, then generate high-intent anchors from matching source content. Requires active Link Automation. Keyword targets are still scored with the same Confidence weights as other types; AI can suggest a destination or a safe anchor (a phrase already in the source). That Confidence is not the Overview linking Score.

Prerequisites

• Active Link Automation subscription
• Optional: Google Search Console Performance export (Queries.csv)

Steps — manual keywords

1. Open Opportunities.
2. Add a keyword and optional destination URL (product, collection, page, or blog).
3. Choose source types to search (products, collections, blog posts, pages).
4. Generate suggestions; review them in Suggestions as keyword targets.

Steps — import GSC CSV

1. In Google Search Console, export Performance → Queries as CSV.
2. In Opportunities, choose Import CSV and upload the file (up to 500 rows parsed; the engine caps keywords per run).
3. Map or confirm destinations (AI can suggest or validate a URL where enabled).
4. Generate keyword-target suggestions and approve in Suggestions.

Tips

• Prioritize queries with impressions where you already have a strong destination page.
• Keep destinations commercial hubs when the query has buy intent—commercial-value weight helps Confidence.
• Without Link Automation, Opportunities stays locked—use free audit/suggestions for orphans and broken links first.

Troubleshooting

• Feature locked: subscribe to Link Automation on Billing.
• CSV rejected: use the Queries export columns GSC provides; trim to relevant queries before upload.

Related

• How suggestion confidence is scored
• Suggestion types and when to use them
• Target Search Console queries with internal links