Read Overview KPIs
Overview summarizes whether your brand appears—and gets cited—for the queries you track.
Prerequisites
- At least one successful sync with tracked queries
Steps
- Open Overview and confirm sync status.
- Read headline KPIs such as brand visibility, total mentions, and citation rate (how often responses cite your domain as a source).
- Separate brand prompts from category/comparison prompts mentally—healthy brand mentions with weak category citations is a content problem, not a “broken sync.”
- Track week-over-week direction after you publish guides or comparison pages.
Tips
- Mentions without citations rarely convert—prioritize pages that can earn a source link.
- After big Settings changes, wait for a clean sync before judging KPI movement.
Troubleshooting
- All zeros: verify queries exist, models are enabled, and Logs show a successful run.
- One KPI missing but others present: check model toggles and per-keyword tables for coverage.
